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Lorraine Barber-Miller, ADP ADP has launched what it calls its “first-ever 360-degree brand campaign”, under the title, “What Are You #WorkingFor?”. At the same time, this week it unveiled a new brand platform, “Always Designing for People.”

 Lorraine Barber-Miller, SVP and chief marketing officer, noted the company had reflected on trends in the leading up to its 70th anniversary, which triggered the thought of  “What are we working for?”

“We reimagine the world of work by designing products, services, and experiences that people love to use every day. This became the key focus for our rebrand and creative campaign,” she said.

The campaign includes print and out-of-home advertising--the latter will be displayed at New York City’s Oculus and Penn Station, along with San Francisco’s Montgomery Station and the CalTrain. Content will be housed on the brand’s microsite.

Last modified on Friday, 08 March 2019
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