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Thomson”s OnBalance Targets Micro Biz

Trumaine Ferguson, Thomson Reuters OnBalance Express, a cloud-based accounting application, is designed for very small businesses.The recently introduced product from Thomson Reuters focuses on organizations for whom traditional small business accounting is too much software.

The debut of new product follows the debut of OnBalance Self-Employed in November and is designed to have a comfortable look for existing Thomson customers.

“It looks just like Accounting CS,” says Trumaine Ferguson, product manager for accounting and SMB products. However, the application sports a “cleaner look” than accounting CS, Thomson's write-up product.

The two OnBalance packages fit into a trend in the market to serve self-employed workers and zero-employee businesses, including Intuit’s fast-growing QuickBooks Self-Employed.

Express and its companion mobile app offer simplifying customer tracking, vendor tracking, invoicing, online payments, expense tracking, banking and reporting. It supports capturing invoice data by photographing it. It also offers an always on mileage tracker which enables trips to be automatically logged.

Accounts who utilize Accounting CS can work with data from OnBalance. They initiate work by sending a client a registration email via Accounting CS. Clients must register before downloading the app from the Apple App Store or Google Play Store. After the account is registered, the OnBalance data automatically connects with the CS application.

Billed to the accountant at $10 per month per company, OnBalance Express is currently available only to users of Accounting CS. However, users do not need to own the Thomson application to utilize OnBalance Self-Employed.

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