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Intuit Renames PayCycle; Sets Up Proline Page
Intuit has created a Facebook page for ProLine, the new brand that it has rolled out for its professional tax and accounting applications. The page features pictures of the ProLine products, a name that first hit the market during the summer when Intuit struck a deal with BNA to use that company's research as content for the ProLine Research service. The page also displays Intuit's new name for PayCycle.
The page has images of packages of ProSeries, Lacerte, QuickBooks Enterprise Solutions, Intuit Statement Writer, QuickBooks Accountant 2010 and QuickBooks Enhanced Payroll, along with a logo of the Web-based payroll service. Intuit purchased PayCycle during the summer and has replaced its former Intuit Payroll Online technology with the renamed PayCycle service. The version of PayCycle designed for small businesses takes over the Intuit Payroll Online label while the wholesale product for accountants is now Intuit Payroll Online for Accounting Professionals.
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