Intuit is dropping the ProLine brand that it had launched as a method of tying together its product lines. ProLine debuted two years ago this month. And was immediately noticeable by the phrase "Intuit ProLine Products and Services for Accounting Professionals" that was placed on the top of the Web pages for its tax and accounting products such as ProSeries, Lacerte and QuickBooks.
That information began emerging this week when a product manager noted that a new mobile app is being tested for the online tax preparation product That product, called ProLine Tax Online, was also introduced two years ago.
"With the new fiscal year, which started August 1st, we are phasing out ProLine. As a result, ProLine Tax Online is now Intuit Tax Online Accountant," a spokesperson noted.
However, the revised branding is not yet reflected on some of the company's product web pages or its ProLine Facebook page. The spokesperson said the changes will be implemented over the next several weeks. Also ProLine Tax Import is now listed on the pages of the two desktop products as Intuit ProSeries Tax Import and Intuit Lacerte Tax Import.
The company has also not yet adopted a name for what was originally the ProLine Practice Management application, which is still in a test phase.
Bob Scott has provided information to the tax and accounting community since 1991, first as technology editor of Accounting Today, and from 1997 through 2009 as editor of its sister publication, Accounting Technology. He is known throughout the industry for his depth of knowledge and for his high journalistic standards. Scott has made frequent appearances as a speaker, moderator and panelist and events serving tax and accounting professionals. He has a strong background in computer journalism as an editor with two former trade publications, Computer+Software News and MIS Week and spent several years with weekly and daily newspapers in Morris County New Jersey prior to that. A graduate of Indiana University with a degree in journalism, Bob is a native of Madison, Ind
