In fiscal 2010 and 2009, the only factor in revenue growth cited in Intuit's annual reports was price increases. The 2010 report reported operating efficiencies in product development and customer support while the 2009 reported listing relatively stable costs and expenses as factors that produced increased operating income as revenue rose.

In terms of dollars, operating income hit $210 million in the most recently ended year, compared with $136.7 million in 2006, with the growth in profitability interrupted only by a slight dip from 2007 to 2008, which was erased the next year.

The segment's revenue for fiscal 2010 was $373 million, up from $292.9 million record for fiscal 2006. The pace of revenue growth has matched company's overall performance recently with income from the reporting at 11 percent of Intuit's total for the last of the three fiscal years.