I was under the impression that the Weblistings were restricted to ProAdvisors online listing. After signing up my business listing was in the entire Phoenix business data base marketing listings under one category for financial and accounting. Perhaps this is just one site that categorized Pro Advisors with all other businesses. I believe the misunderstanding was that I was expecting to see only the Pro Advisors who wanted to pay for online advertising in one data base. In any case, it will be interesting to see any analysis after the fact on the matches.