| The Future Is Back to the Basics |
| Written by Bob Scott |
| Wednesday, 18 November 2009 14:00 |
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The fact that visitors rushed to read Joe Rotella's story, "Internet ROI: What Plus What Equals What? Running Your Firm" says a lot about the interest in the Internet and about the difficulty of figuring out what businesses are getting for the money they spend on Web sites and social media efforts. But variable as the results that Rotella admits his formula finds are, it's a better than most other discussions about electronic ROI. Whether you agree with Rotella or not - and his formula was too detailed for one story - the fact is that return on electronic investment needs to be measured. If you are not getting a return on it, why are you doing it? But even though a measuring a firm's Internet presence is tricky, it's still marketing. (By the way, Rotella uses the term Internet presence to encompass Web sites, email and social media.) And as easy or difficult as measuring marketing is, firms are either measuring marketing or not in traditional media so it’s as easy as or as difficult as that. Some avenues are new, particularly social media sites. However, for a firm that's never done direct mail that would likely prove just as daunting an investment. With social media, it gets down to try it and see if it works. If it doesn't work, don't do it. Isn’t that the same with everything else?The first place to start: Set up measurements. Few strike me as more relevant or simpler to do than "How did you hear about us?” And whatever the experts say, each business has measurements of success in its chosen field. I think answers to the question about the source of contacts should be charted. Find out what is normal for each social media site. Compare these results to traditional marketing. How many real leads are there? How many leads are converted to sales or new clients? Then there's the peer factor that accountants are fond of. What are firms that are similar to yours doing about their Internet presence. What are they doing you are not and how is it working? Or may, you have better ideas and results than they do. Accounting and tax preparers spend their professional lives measuring things. This is just something else to measure and that's what you're best at. To sign up for tomorrow's Webinar, Practice Management Systems, follow the link below. http://w.on24.com/r.htm?e=178077&s=1&k=B220C69A7B2F32036B64B0D3FBC741BD
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| Last Updated on Wednesday, 18 November 2009 15:57 |
| Is it a People or Process Issue? |
| Written by Edi Osborne | |
Behind every well-run business there are people and processes. Incidentally, behind every struggling business there are people and processes. Read the first two sentences again, it is not a misprint. The very same components that make one company successful are also present in those who struggle to get by.
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| REVIEW: Engagement and Trial Balance Software 2012 |
| Written by Dave McClure | |
Back in the days of green eye shades and manual accounting, the process known as Engagement and Trial Balance were essential to the practice of both audits and accounting. Trial balance showed a quick snapshot of the validity of the company's transactions during audits and other legations, while Engagement handled to processes of opening, tracking and successfully completing the client work. | |
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| NSA Gets IRS CPE Nod |
| Written by The Progressive Accountant | |
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| Running a Tech Business? Easy with the Right Tools |
| Written by Gene Marks | |
In the 1970's my dad developed and sold accounting software. Frankly, it wasn't that good. Back in those days, there were no PCs. No QuickBooks. No Microsoft Office. Not even a Starbucks. Small companies did things manually and larger companies used mainframes, mostly built by IBM.
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| Thomson: Mobile App Users to Triple in 2012 |
| Written by The Progressive Accountant | |
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| Video: Fujitsu Scanner for Accountants Program |
| Written by Bob Scott | |
Fujitsu's Kim Hogan, Business Development Manager, talks about their mobile and network scanners for accountants.
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Thomson: Mobile App Users to Triple in 2012![]() The Tax & Accounting business of Thomson Reuters predicts that the number of users of Mobile CS will triple this year. The company reports that there are more than 1,000 active user accounts. With the product's growth rate at about 15 percent a month, Thomson says the user base should reach 3,000 active accounts in 2012. News | The Progressive Accountant | Wednesday, 8 February 2012 |
Intuit Halves Research Price for Tax Season![]() Intuit is offering a steep discount on its tax research line for Lacerte and ProSeries. The company has chopped more than half the cost of the product, whose unlimited annual subscription is usually $849, through April 15. News | The Progressive Accountant | Wednesday, 8 February 2012 |
Blackbaud Readies Financial Analysis Tool![]() Nonprofit vendor Blackbaud is testing an application that will be used to provide financial analysis for nonprofit organizations and give them the ability to compare their operations against those of their peers. The product is in the middle of an early adopter program and would likely be sold as an add on to the company's applications such as the Financial Edge. News | Bob Scott | Wednesday, 1 February 2012 |
CPAs Don't Get Social Media Training![]() Accountants are increasingly using social media for business. But few get help from their firms in how to apply these tools, according to the 2011 Social CPAs Media Survey. And Barry MacQuarrie, who conducts the survey, said firms need to train those in their firms to get the most out of the new media. News | Bob Scott | Tuesday, 31 January 2012 |
Xero: Revs to Double for 2012![]() Xero, a New Zealand-based publisher of online accounting applications, says it expects that its revenue for the year ending March 31 will be twice that of fiscal 2012. The company has begun its attack on the United States market with the establishment of an office in San Francisco. News | The Progressive Accountant | Tuesday, 31 January 2012 |
ADP Revs and Net Up![]() Automatic Data Processing reported that its net income rose 20.9 percent while revenue climbed by 7.7 percent for the second quarter ended December 31. CEO Carlos Rodriguez said results were driven by strong new business growth in the most recently ended period. News | The Progressive Accountant | Tuesday, 31 January 2012 |
Xero Ramps Up U.S. Efforts![]() Xero has been accelerating its effort to enlist accountants and small businesses in the United States. And while it already has firms that have signed up as part of its channel, the New Zealand-based company, which markets a web-based accounting application, has been getting more visibility since former Sage executive Jamie Sutherland joined as president of the U.S. operation. News | The Progressive Accountant | Thursday, 26 January 2012 |
Sage Unites Act, Peachtree Direct Sales![]() Sage North America has placed its Act and Peachtree direct sales operations under a single executive. The reorganization resulted in both efforts being placed under Manny Sandhu, an eight-year Sage veteran, as VP for both. News | The Progressive Accountant | Thursday, 26 January 2012 |
Intuit Sets Practice Management Release![]() Intuit says its practice management software will have releases that start after tax season. And while the product has been in field tests with about 2,000 firms, its general release is about a year later than the company had planned early in 2011. News | Bob Scott | Tuesday, 24 January 2012 |
Build Your Firm Allies with ShareFile![]() Build Your Firm, an accounting marketing and website development company that serves accounting firms, has formed a partnership with ShareFile, which provides secure file sharing and exchanging to those accounting operations. The partnership supports cross promotion of complementary products. News | The Progressive Accountant | Friday, 20 January 2012 |
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About the Author: Brett Owens is CEO and Co-Founder of Chrometa, a Sacramento, Calif.-based provider of software that records activity in real time. Previously marketed to the legal community, Chrometa is branching out to accounting prospects; gains include the ability to discover previously undocumented billable time, save time on billing reconciliation and improve personal productivity. Brett is also blogger and founder at CommodityBullMarket.com and ContraryInvesting.com, as well as a regular contributor to two leading financial media sites, SeekingAlpha.com and BeforeItsNews.com. |